Amazon Sustainability Accelerator

Are you a sustainable start-up looking to maximise your impact?

We want to support you! We are looking for start-ups that are developing innovative solutions to the most challenging sustainability issues.

What is the Amazon Sustainability Accelerator?

Designed for start-ups tackling sustainability challenges

The Amazon Sustainability Accelerator is an equity-free programme supporting start-ups who are driving sustainable innovation. We're here to help entrepreneurs grow their skills and scale their business so they can optimise their climate impact.

We create accelerators focused on various sustainability verticals, such as circular economy, recycling technology and other sustainable consumer products.
What we aim to achieve
We create impactful programmes for entrepreneurs to launch sustainable products, services and technologies. We do this by accelerating start-ups with Amazon and AWS's expertise and network.

In doing so, the accelerator can also act as a facilitator for Amazon to work with leading sustainability innovations pioneered by start-ups across the UK and Europe.
Our programmes for 2024
Consumer products
Amazon ClimateTech Pilot Challenge
Backed by experience
The accelerator programme was designed in collaboration with Europe’s leading climate innovation agency, EIT Climate-KIC, and innovation strategy consultants, Founders Intelligence.

What are the benefits?

Monetary grants
Access to subsidies and Amazon credit benefits to boost your business growth.
Specialised mentorship
Connect with experts in start-up growth, climate innovation and specific industries.
Tailored curriculum
Experience workshops, bootcamps, and hear from expert speakers, covering a range of topics from business fundamentals to industry-specific challenges.
Flexibility
Access this programme from across the European Economic Area, the United Kingdom or Switzerland, with remote access options alongside several in-person events.
Climate impact assessment
Understand the climate impact potential of your business, develop strategies to optimise it and receive external validation for the consumer product programme.
Events and community
Connect with and learn from leading innovators at events such as Mentor Day and Demo Day during the accelerator programme, as well as alumni networking events.

Our programmes for 2024

ClimateTech Pilot Challenge

Key details
What are we looking for?
The Amazon Pilot Challenge is looking for innovative European climate-tech start-ups to work with Amazon, as it strives to achieve net-zero carbon emissions by 2040, enhancing circularity and efficiency in buildings and packaging. Start-ups should be in a position where they have moved beyond prototype testing and are working towards generating initial revenue and growing operations (Tech Readiness Level 6 and above). See FAQ "What type of company should apply?" for more details.
How does it work and what are the benefits?
Selected start-ups will participate in an intense four-week accelerator with Amazon, and pitch for the chance to secure a pilot project with Amazon. Selected successful start-ups will work jointly with Amazon to develop a pilot proposal. A typical pilot project for emerging technologies can range from $50,000 to $2 million. This range is provided for illustration only and actual offer(s) of funding, if any, are at Amazon's sole discretion. Selected start-ups will also receive a £1500 cash grant to support travel and accommodation costs, $10,000 AWS Activate Credits, business coaching and more.

This is for start-ups that provide

Building solutions
Amazon is seeking solutions that can optimise energy-consuming processes, reduce emissions and transition towards sustainable practices.
Circular economy solutions
Amazon is seeking solutions that can extend the lifetime of products. These solutions range from reverse logistics optimisation to repair capabilities accessible to end users.
Packaging solutions
Amazon is seeking solutions that can support reusable e-commerce packaging systems. These include innovative packaging materials and closed-loop reusable systems technology.

Possible benefits

Pilot your technology with Amazon
The opportunity to pilot your technology or solution with Amazon, which could open the path to future partnerships and growth opportunities!
An introduction to the Climate Pledge Fund
The Climate Pledge Fund is a $2 billion corporate venture programme that invests in companies accelerating Amazon’s path to meeting the commitments of The Climate Pledge.
Amazon Sustainability Accelerator benefits
Access cash grants, AWS credits, one year's free Amazon Business Prime membership, mentorship connections, industry networking opportunities, Climate Impact support and more.

The process

Start-up selection committee

Phoebe Wang
Investment Partner, Climate Pledge Fund
Zak Watts
Director, EU Sustainability, Amazon
Ben Honan
Investment Lead, EIT Climate-KIC
Sebastian Pashaei
Head of EU Customer Fulfilment Sustainability, Amazon
Thais Blumer
Head of EU Sustainable Packaging, Amazon
Chris Atkins
Director, WW Operations Sustainability, Amazon
Sandra Steving Villegas
Partner, Founders Intelligence
FAQ
What is the Amazon Sustainability Accelerator?
The Amazon Sustainability Accelerator is a growth programme for driving sustainable innovation. Each year, we build accelerators around different sustainability verticals, such as circular economy, recycling technology and sustainable consumer products. The Pilot Challenge is an intense four-week programme designed to help start-ups partner with corporations, with a focus on working with Amazon. We have three main themes in 2024: circular economy, packaging and buildings.
What types of building solutions is Amazon looking for?
Amazon is seeking solutions that can optimise energy-consuming processes, reduce emissions and transition towards sustainable practices. Amazon is looking at technologies like AI, geothermal/HVAC, building materials and DC microgrids.
What types of packaging solutions is Amazon looking for?
Amazon is seeking solutions that can support reusable e-commerce delivery packaging systems. These include innovative packaging materials and closed-loop reusable systems technology that are adaptable to Amazon’s size and scale.
What types of circular economy solutions is Amazon looking for?
Among others, we are looking at technologies such as: AI, repair solutions, circularity of battery materials, reparability and durability of products and reverse logistics optimisation.
What type of company should apply?
Start-ups should:

• Be in a position where they have moved beyond prototype testing and are working towards generating initial revenue and growing operations (TRL 6 and above).

• Be registered in the European Economic Area, the United Kingdom or Switzerland.

• Have technology that is relevant to the subject areas identified.

• Have technology that is scalable. Amazon will only fund technologies that have the potential to significantly decrease carbon emissions and/or diminish their impact, and reduce operating expenses.

• Have technology that has the potential to make a global impact. Amazon strongly prefers projects that apply to all markets, geographical regions, supply types etc.

• The accelerator is open to companies registered in the European Economic Area, the United Kingdom or Switzerland and will include in-person meetings in London, UK, as well as virtual online sessions.

• Agree and comply with official Terms & Conditions and other policies associated with the Pilot Challenge Programme.
How can I apply?
Apply to the Pilot Challenge by registering your interest and completing the application form. To enable resource planning for the Pilot Challenge, applications will open from 4 March 2024. Applications will be reviewed internally from April to May. Successful applicants will be invited to provide further information. Applications will close on 5 April.
How long does the Pilot Challenge last?
Start-ups that apply and are selected will participate in a four-week accelerator. During this time, start-ups will learn about Amazon's internal processes and needs. At the end of the four weeks, start-ups will pitch for the opportunity to pilot with Amazon. Successful start-ups, alongside internal Amazon teams, will then embark on a longer validation period to finalise details of their pilot.
Do I need to relocate?
No, the accelerator will be operated in a hybrid manner (mixing online and in-person support), allowing you to benefit from face-to-face support when you most need it, while having the flexibility and ease to participate in activities online. However, please note that week 1 (20/05/2024–24/05/2024) and 18/06/2024 will be in person in London.
How many start-ups will take part in the Challenge?
Approximately 15 start-ups will participate in the four-week Accelerator Challenge, split equally across the three programme verticals: buildings (5), packaging (5) and circular economy (5). Each start-up will pitch their solution to win the chance to pilot with Amazon; 1–2 start-ups from each programme vertical will be selected.
Will Amazon be charging for start-ups to join the programme?
The programme is free.
Is a pilot project with Amazon guaranteed?
A pilot project with Amazon is not guaranteed. A typical pilot budget for emerging technologies can range from $50,000 to $2 million, depending on duration and scope (e.g. feasibility studies, prototype testing etc.) necessary to determine key performance indicators. This range is provided for illustration only and actual offer(s) of funding, if any, are at Amazon's sole discretion.

Consumer Product Programme

Key details
What are we looking for?
We are interested in supporting early-stage start-ups developing sustainable and innovative physical consumer products that have recently launched or are on the cusp of go-to-market.
How does it work and what are the benefits?
Selected start-ups will benefit from a ten-week accelerator, a £10,000/€12,000 cash grant, $10,000 in AWS Activate Credits, mentorship and much more. The programme is hybrid, including virtual sessions and in-person events, with three key in-person weeks across key European sustainability hubs: Berlin, Amsterdam and London.

The process

Start-up selection committee

Kirsty Macdonald
Investment Principal, JamJar
Ishna Berry
Head of EU Marketplace Sustainability, Amazon
Janeva Morfaw
Head of Product Sustainable Selection, Amazon
Mark Rushmore
Co-Founder, SURI and Amazon Sustainability Accelerator Alumni
Ben Honan
Investment Lead, EIT Climate-KIC
FAQ
What is the Amazon Sustainability Accelerator?
The Amazon Sustainability Accelerator is a growth programme for driving sustainable innovation. Each year, we build accelerators around different sustainability verticals, such as circular economy, recycling technology and sustainable consumer products. The product accelerator is a ten-week programme that is designed to support entrepreneurs who are in the early stages of building sustainability-focused businesses and products. We offer expert-led workshops, mentorship and access to our networks to help navigate the challenges of starting a sustainable business.
How do I know if the Amazon Sustainability Accelerator is right for me?
The Amazon Sustainability Accelerator is looking for bold and ambitious entrepreneurs with bright and effective solutions to today's sustainability challenges. The consumer products programme is for companies in the early stages of operations, either pre-GTM (go-to-market) or within 2 years of launching its first product offering. It may also be suited to entrepreneurs who have ambitions to use e-commerce to fuel the growth of their product. The accelerator is open to companies registered in the European Economic Area, the United Kingdom or Switzerland.
Will Amazon be charging for start-ups to join the programme?
The programme is free.
Do I need to relocate?
Our accelerator programmes operate in a hybrid manner (mixing online and in-person support), allowing you to benefit from face-to-face support when you most need it, while having the flexibility and ease to participate in activities online. However, please note that week 1 (16/09/2024–20/09/2024), week 6 (21/10/2024–25/10/2024) and week 10 (18/11/2024–22/11/2024) must be attended in person, in Berlin, Amsterdam and London, respectively.
What are the benefits of the Amazon Sustainability Accelerator?
The chance to attend a ten-week accelerator programme including exclusive workshops, mentorship and access to Amazon's network.

£10,000 cash grant.

• $10,000 in AWS credits.

• £1500 travel grant.

• Impact assessment to help measure and improve your climate impact.

• A Demo Day in London with investors.

• Support launching and succeeding on Amazon.
How many businesses will participate in the accelerator?
The consumer accelerator will include 8–10 companies.

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Hear from Amazon Sustainability Accelerator start-ups

Previous years

Consumer products 2023 cohort
Recycling tech 2023 cohort
Consumer products 2022 cohort
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