EVENTS AND WEBINARS

Events and seminars

These webinars are useful for those who are just starting out, but also for those who have been selling in Amazon stores for a while and would like more in-depth guidance.
Grow your skills with Amazon webinars
    Watch the tutorials available whenever you like, or attend one of the next live sessions and put your questions to our experts
    *Login to Seller Central is required

Next webinars

Register your brand on Amazon

Get ready for the peak season as a brand owner on Amazon

7 November 2023 11.00 AM CEST
Are you the owner of a brand that sells on Amazon? Are you wondering how to prepare for the peak season using Brand Owner tools and advantages? Join our webinar to learn all about Amazon Brand Registry, the enrolment process and tools to prepare you for the peak period. You know your brand and your intellectual property best, so all you need to do is enrol in the Brand Registry and get ready.
Get ready to sell

Are you a new sales partner who has just registered with Amazon? Join us and discover the first steps to set up your new account

8 November 2023 11.00 AM CEST
Are you a new Selling Partner on Amazon? Eager to work with one of our specialists to find out the most important things to do to set up your account? Don't miss the chance to join our specialists and learn about the most important things to ensure a successful selling journey from day one at Amazon. In this exciting webinar, you'll learn how to successfully launch your account.
Discover other programmes

Sustainability on Amazon: Climate Pledge Friendly and circular economy

9 November 2023 11.30 AM CEST
Join our exclusive webinar to learn about and receive guidance on how to be more sustainable on Amazon with CPF. Climate Pledge Friendly (CPF) is a rapidly growing strategic programme for Amazon and a great way to try to become more sustainable.
Ship orders using your own logistics

Are you interested in growing your business with Amazon? Learn how to do this by setting accurate delivery guarantees and managing returns.

14 November 2023 11.00 AM CEST
Are you wondering how you can successfully grow your business with Amazon? Join us for this exciting webinar where we'll guide you through optimising delivery guarantees and returns. Accurate delivery guarantees are a key factor in the customer experience and an important step forwards in developing your business with Amazon, along with managing returns. In this session, our experts will teach you how to optimise the customer experience to help you achieve your online goals. Plus, this is a free webinar.
Add products

Get the best tips on how to successfully add your products to Amazon stores!

15 November 2023 11.00 AM CEST
Join our specialists in this live session and discover the best tips for ensuring that your new or existing listings are the best they can be. High-quality listings with complete, accurate information make it easy for your customers to find, assess and purchase your products. During this webinar, you'll learn how to optimise the images, descriptions and visibility of your listings. Don't miss the chance to join our experts and also discover new tools such as the Product Opportunity Explorer that will help you generate new product ideas by better understanding customer requirements. Are you ready to grow? JOIN US!
Register your brand on Amazon

Learn how to protect and enhance your brand on Amazon

21 November 2023 11.00 AM CEST
We offer an exclusive set of brand-focused tools designed specifically for selling partners who have enrolled their brand in Amazon Brand Registry. These tools can help you protect your brand, connect with customers and define your strategy. Join our webinar to learn all about our various brand-focused tools to help build and protect your brand on Amazon.
Ship orders with Fulfilment by Amazon

Save time and help to grow your business with Fulfilment by Amazon!

22 November 2023 11.00 AM CEST
Did you know that sales partners, on average, experienced a 50% increase in sales when they transferred their products to Fulfilment by Amazon in Italy? Fulfilment by Amazon can help you grow your business and reach more customers, while we choose, package, ship and provide customer support for you. Take part in our exclusive webinar and find out everything you need to know to start using Fulfilment by Amazon. Our expert speakers will guide you through the process of preparing products for shipment and tracing their path to our fulfilment centres. Plus, we'll share expert tips and tricks to help you get the most out of your experience. Don't miss out on this valuable opportunity and register for our webinar today to start growing your business with Fulfilment by Amazon!
Get ready to sell

Are you a new sales partner who has just registered with Amazon? Join us and discover the first steps to set up your new account

23 November 2023 11.00 AM CEST
Are you a new Selling Partner on Amazon? Eager to work with one of our specialists to find out the most important things to do to set up your account? Don't miss the chance to join our specialists and learn about the most important things to ensure a successful selling journey from day one at Amazon. In this exciting webinar, you'll learn how to successfully launch your account.
Ship orders with Fulfilment by Amazon

Pan-European FBA with Call-Off Stock

28 November 2023 11.00 AM CEST
We've simplified the process so you can start using Pan-European FBA with the launch of Call-Off Stock (COS). Currently, you only need one VAT number in Germany, France, Italy or Spain to enable additional local storage for eligible ASINs in any of these countries*.
Thanks to new simplified legislation across the EU, Amazon is now able to place your inventory in other countries (while you remain the owner of the inventory). Then, when an item is ordered, Amazon buys the unit and resells it to the customer.
The advantages of Pan-European FBA available through COS:
• Save up to 53% on operating costs (compared to EFN)*
• Offer fast delivery with the Prime badge (increase sales by up to 30%)**
• Accelerate your growth with flexible storage in Germany, France, Italy and Spain
*Calculated as the maximum possible saving by comparing EFN fulfilment costs with local fulfilment costs for each size/weight category.
**Based on a February 2020 study with 876 Pan-European FBA selling partners with all European countries enabled for storage compared to similar FBA selling partners who do not use Pan-European FBA.
These webinars are useful for those who are just starting out, but also for those who have been selling in Amazon stores for a while and would like more in-depth guidance.
icon: branded merchandise

How to sell on the Amazon store step by step

Agenda (60 minutes):
  • From offline to online: the importance of online presence and sales
  • Opportunities and potential for small and medium-sized enterprises
  • How to sell on Amazon, in a few steps
  • Questions and answers in real time: our experts answer your questions by voice or chat
Every two weeks, on Wednesdays
4:00 p.m.

Dates: More dates

Introduction to campaign targeting methods

Level: Beginner
Group: for all sellers and vendors
  • Explore different targeting methods: automatic and manual, by keywords and by product
  • Learn how and when to choose each targeting method to maximise campaign performance
  • Live Q&A session with advertising experts

Dates: More dates

Create and launch your store on Amazon

Level: beginner
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Find out how to create a free multi-page store to promote your story and your selection of products
  • Live step-by-step demo on how to create a store
  • Live Q&A session with advertising experts

Dates: More dates

Find out how to optimise your Sponsored Products campaigns

Level: Intermediate
Group: for sellers who are not enrolled in the Amazon Brand Registry
  • Find out how to make your Sponsored Products campaigns even more effective
  • Refine your keyword strategy, CPC and your understanding of listing strategy
  • Live Q&A session with advertising experts

Dates: More dates

Tips for optimising and expanding your sponsored ad targeting strategy

Level: Intermediate
Group: for all sellers and vendors
  • Learn how to analyse and optimise your sponsored ad targeting strategy to meet your business goals
  • Expand your reach through different targeting methods
  • Live Q&A session with advertising experts

Dates: More dates

Extend your reach with Sponsored Brands

Level: Intermediate
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Learn how to create a holistic strategy with Sponsored Brands and Stores to help maximise sales and knowledge
  • Live demo on how to create your first Sponsored Brands campaign and connect it to your store
  • Live Q&A session with advertising experts

Dates: More dates

How to optimise your store to attract shoppers

Level: Intermediate
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Find out how to promote your story and your selection of products with Stores
  • Learn how to measure traffic and sales with store data
  • Live Q&A session with advertising experts

Dates: More dates

Know your campaign tools: Focus on Sponsored Products reports

Level: Advanced
Group: for all sellers and vendors
  • Learn how to measure the impact of Sponsored Products campaigns
  • Learn how to use advertising reports to understand and optimise performance
  • Live Q&A session with advertising experts

Dates: More dates

Know your campaign tools: Focus on Sponsored Brands reports

Level: advanced
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Learn how to measure the impact of Sponsored Brands campaigns
  • Learn how to use advertising reports to understand and optimise performance
  • Live Q&A session with advertising experts

Dates: More dates

Live advertising support: chat with our advertising experts

Level: all
Group: for all sellers and vendors
  • Join us for live hands-on support
  • Ask our advertising experts your questions
  • Get tips for optimising campaigns

Dates: More dates

Strong bases, effective ads: preparing for advertising

Level: All
Group: for all sellers and vendors
  • Learn how to prepare for advertising and improve your current performance
  • Learn more about advertising eligibility criteria and key retail basics to consider when creating sponsored ad campaigns
  • Live Q&A session with advertising experts

Dates: More dates

Build your brand identity with Amazon Advertising

Level: beginner
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Find out how to strategically build your brand on Amazon using our advertising solutions and marketing tools
  • Find out how to measure the impact of your branding to better optimise your creative advertising campaigns
  • Live Q&A session with advertising experts

Dates: More dates

Stand out in search results with Sponsored Brands video ads

Level: Advanced
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Find tips to help you launch your first ad
  • We'll show you how to create a short and impactful video
  • Live Q&A session with advertising experts

Dates: More dates

How to optimise your store to attract shoppers

Level: Advanced
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Find out how to promote your story and your selection of products with Stores
  • Learn how to measure traffic and sales with store data
  • Live Q&A session with advertising experts

Dates: More dates

In-depth study on bulk operations

Level: advanced
Group: for all sellers and vendors
  • Learn how to create and edit multiple sponsored ad campaigns at the same time
  • We'll explore how to fill out the bulk sheets, understand the data and troubleshoot
  • Live Q&A session with advertising experts

Dates: More dates

Introduction to Sponsored Display

Level: intermediate
Group: for vendors and sellers enrolled in the Amazon Brand Registry
  • Learn how to engage the right audience segments and achieve your goals with Sponsored Display
  • Live demo on how to create your first campaign
  • Live Q&A session with advertising experts

Dates: More dates

Global expansion: tips for advertising in multiple marketplaces

Level: Intermediate
Group: for all sellers and vendors
  • Develop your business and your brand around the world
  • Learn how to run sponsored ad campaigns in suitable marketplaces
  • Live Q&A session with advertising experts

Dates: More dates

Tips for optimising your budget and listings

Level: Intermediate
Group: for all sellers and vendors
  • Learn how to use budget and listing strategies
  • Scenario-based guidance
  • Live Q&A session with advertising experts

Dates: More dates

Tips for optimising keywords

Level: Intermediate
Group: for all sellers and vendors
  • Learn how to identify the most effective keywords
  • Learn how to refine your keyword and match type strategy
  • Live Q&A session with advertising experts

Past webinars

Title
Description
How to sell on the Amazon store step by step
Learn how to sell on Amazon, in just a few steps.
Features and costs of selling with FBA
Learn about the benefits of Fulfilment by Amazon and how it works.
How to fully protect your brand on Amazon
Learn the benefits of the Amazon Brand Registry and how to register.
The Pan-European programme: Expand your business across Europe!
Introduction to the Pan-European programme: what it is, how it helps you increase sales and how to enrol in the programme.
Stay competitive on Amazon: assign prices automatically
Tool features, tricks and benefits
Live demonstration of use
Grow your B2B channel with Amazon Business
B2B e-commerce opportunities. Find out what Amazon Business is and how it works.
Customer Service Introduction to deals, promotions and reviews
Overview of deals. Step-by-step guide on how to create a deal. Marketing opportunities

Learn more with Amazon Accelerate virtual webinars

The Amazon Accelerate programme is a free educational programme for those who want to start a new online business or accelerate an existing one. Amazon Accelerate goes beyond selling on Amazon and covers a number of key topics to help your business succeed in e-commerce.

Through our live webinars with Amazon experts, and with our partners, you can learn how to start selling your products online and expand your business.

Who are the Amazon Accelerate Virtual Academies aimed at?

The initiative is aimed at small and medium-sized enterprises and entrepreneurs who want to learn everything necessary to understand the strategic and operational elements encountered on the e-commerce market. These webinars are relevant to all physical product sellers for both consumers (B2C) and businesses (B2B).
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