To increase the number of customers, taking care of their needs through effective order fulfilment is essential and will allow you to increase sales. To ensure that this happens, the process needs to go smoothly.
This will help you to attract the attention of more customers, satisfying their needs with your products.
When customers order a product, they expect to receive it by the specified date, without delay. The more reasons you give them to choose your products, the more likely they are to become loyal to your business.
A satisfied customer is generally a customer who returns to buy from the same seller, and who leaves positive feedback, which is always beneficial.
When choosing which order fulfilment strategy to adopt, it is first necessary to understand whether to manage the process internally, or to rely on third parties. This choice depends on your financial resources.
Internal fulfilment allows each seller to have greater control over operations and costs. It works well if you personally manage the fulfilment processes, but this often requires skills that a seller does not always have.
If there is a shortage of skills in the field of compliance and logistics, it is possible to outsource the entire process. This way, your team can focus only on producing or selling the product.
Leaning towards internal order fulfilment implies that the seller has their own warehouse and that they can ensure a certain level of care and attention to each order, dealing with the cost that managing a warehouse entails.
Of course, outsourcing processes helps to reduce challenges.
In general, internally managed order fulfilment works best if the volume of items sold is low, while fulfilment by third parties is more suitable for companies that hope to expand and that therefore prefer to spend their time building a structured marketing strategy.
For the proper functioning of a company, it is useful to adopt clear and direct communication, whether the company opts for an internal order fulfilment system or if it decides to outsource the process. All warehouse activities must be kept strictly under control.
It would be beneficial to consider creating and using a communication channel with the latter, perhaps an online chat or a call option.
Communication can also help you build a lasting relationship with customers. Always be sure to share the tracking information for each shipment with them. Also remember to send the buyers a thank you note when you receive an order.
If your choice is based on an internal order fulfilment system, you will need to take a variety of factors into account. First, the process of separating inventory in the warehouse; this is essential if you want to speed up collection operations.
To succeed in this optimisation, it is recommended to keep the most sought-after items close to the shipping areas.
Your products in the warehouse must be stored strategically and can be divided according to size, category, weight, use and temperature. According to the latter criterion, the most sensitive products must be stored in one place. For the most fragile items, it is recommended to store them in a safer location instead.
In addition, inventory accuracy is critical in warehouse operations. Use a real-time tracking system; firstly you will avoid the customer ordering a product that is already out of stock, and secondly you will reduce unnecessary stocks.
The location where the products are stored has a significant influence on your commercial business and is strategic to your E-commerce order fulfilment strategy. Customers demand fast delivery at an affordable price.
To deliver according to their expectations, it is necessary to minimise the number of steps and intermediaries between the warehouse and the end destination. This reduces shipping costs and ensures that end customers are satisfied.
Real-time monitoring of the supply chain is therefore essential, helping the seller and manufacturers to stay up to date and plan their strategy in advance.
However, if your E-commerce business were to grow exponentially, substantial economic investments will be necessary to purchase automated warehouse management systems, which help to increase accuracy and efficiency and reduce human errors.
In fact, these systems help manage inventory, update it in real time, track packages and reduce costs.
Having a detailed report on the stocks that are still available helps to predict any customer demand. This only happens in the case of a smart warehouse. Considering its high costs, however, the easiest solution is to rely on an external company that already has this type of technology.