Protecting local craftsmanship and quality in times of need
"If you want to work with peace of mind as a brand owner, join Transparency."
Stefano Bolzicco
Founder of LoryArreda.com
A quality brand
When LoryArreda.com writes "Made in Italy" on its furniture, the company really means it.
The vast majority of its suppliers are Italian and based within a mile of LoryArreda.com's showroom in Udine, a small city nestled between the Italian Alps and the Adriatic sea.
It doesn't get more local than that. And this is something the company's founder Stefano Bolzicco is extremely proud of.
"Made in Italy is a guarantee", he says. "My products are made by highly skilled local craftspeople with the best raw materials".
Because local craftsmanship is a cornerstone of LoryArreda.com's brand, protecting his brand from counterfeits has been a priority from day one.
"Counterfeiting creates unfair competition", says Stefano. "It costs more to make high-quality products, so I can't compete on price. And seeing your sales decrease and your reputation taking a hit because customers have had bad experiences with counterfeit products is very frustrating".
The vast majority of its suppliers are Italian and based within a mile of LoryArreda.com's showroom in Udine, a small city nestled between the Italian Alps and the Adriatic sea.
It doesn't get more local than that. And this is something the company's founder Stefano Bolzicco is extremely proud of.
"Made in Italy is a guarantee", he says. "My products are made by highly skilled local craftspeople with the best raw materials".
Because local craftsmanship is a cornerstone of LoryArreda.com's brand, protecting his brand from counterfeits has been a priority from day one.
"Counterfeiting creates unfair competition", says Stefano. "It costs more to make high-quality products, so I can't compete on price. And seeing your sales decrease and your reputation taking a hit because customers have had bad experiences with counterfeit products is very frustrating".
"Transparency has created a positive feedback loop. With counterfeit products sidelined, people can only get our genuine products. And they start learning that you stand for quality and can be trusted to deliver a safe product. That, in turn, has a positive effect on your turnover."Stefano BolziccoFounder, LoryArreda.com
A welcome invitation
Soon after launching on Amazon, Stefano decided to sign up for Amazon Brand Registry. Shortly thereafter, he received an invitation to discuss a new programme called Transparency.
Stefano considers accepting this invitation to be one of the most important decisions he has made for the business.
"I immediately realised that Transparency would proactively protect my brand against counterfeits. Every product has a code that is unique and cannot be replicated. So if the code and the product don't match—or if the code is missing—the product gets investigated".
Stefano considers accepting this invitation to be one of the most important decisions he has made for the business.
"I immediately realised that Transparency would proactively protect my brand against counterfeits. Every product has a code that is unique and cannot be replicated. So if the code and the product don't match—or if the code is missing—the product gets investigated".
Fighting back against counterfeiters
"Joining the Transparency programme paid off straight away. You immediately feel protected", explains Stefano.
Enrolling LoryArreda.com's products in Transparency has also had long-term benefits. "More people have become familiar with the LoryArreda.com brand. And, better still, more people are remembering it when they're looking to buy quality furniture".
Stefano explained that, since joining Transparency in 2019, LoryArreda has recorded an incredible increase in sales of 312%. Transparency played a huge part in this because it protected and reinforced the brand's reputation at a time of peak demand — and peak risk during the pandemic.
"In fact", Stefano adds, "Transparency has also helped us stand out at other peak times like Black Friday, because its protection has strengthened LoryArreda.com's positioning and helped it gain greater recognition".
Enrolling LoryArreda.com's products in Transparency has also had long-term benefits. "More people have become familiar with the LoryArreda.com brand. And, better still, more people are remembering it when they're looking to buy quality furniture".
Stefano explained that, since joining Transparency in 2019, LoryArreda has recorded an incredible increase in sales of 312%. Transparency played a huge part in this because it protected and reinforced the brand's reputation at a time of peak demand — and peak risk during the pandemic.
"In fact", Stefano adds, "Transparency has also helped us stand out at other peak times like Black Friday, because its protection has strengthened LoryArreda.com's positioning and helped it gain greater recognition".
"Transparency costs nothing compared to the benefits it brings... It gives you the certainty that nobody will undermine the reputation that you've worked so hard to build by offering a counterfeit product. If you want to protect your brand, I strongly recommend joining."
Focusing on what matters
Not having to worry about counterfeits has allowed Stefano to focus on what actually matters most to him — bringing international recognition to Udine's skilled craftspeople and providing the best experience for his valued customers.
This has helped the company's reputation for quality to grow.
This has helped the company's reputation for quality to grow.
HEADQUARTERS
San Giovanni al Natisone, IT
SECTOR
Home and furniture
AMAZON LAUNCH
2019
BRAND PROTECTION TOOLS
Amazon Brand Registry
Transparency
Transparency
Get in touch with the Transparency team to learn more.
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