In a hyper-competitive market, Transparency gives you the edge
''Best of all, we don't have any infringement attempts on any of the products that we've enrolled in Transparency.''
Jorge Hernández Jimenez
General Manager, OcioDual
Standing out in a saturated market
OcioDual's Jorge Hernández Jimenez seems to have cracked it.
Over the past 10 years, his brand selling consumer electronics and computer accessories has grown despite operating in a highly competitive market.
Based in Alicante, on Spain's beautiful Costa Blanca, OcioDual sources all its stock in bulk. This means that its customers—both retail customers and businesses, including resellers—are all but guaranteed market-beating deals. However, it's the quality of the products and its outstanding customer service that set the company apart.
"We have extremely high quality standards", Jorge says. "We also work with a world-class logistics firm that's right on our doorstep. And we go the extra mile to make sure that our customers are 100% happy".
Over the past 10 years, his brand selling consumer electronics and computer accessories has grown despite operating in a highly competitive market.
Based in Alicante, on Spain's beautiful Costa Blanca, OcioDual sources all its stock in bulk. This means that its customers—both retail customers and businesses, including resellers—are all but guaranteed market-beating deals. However, it's the quality of the products and its outstanding customer service that set the company apart.
"We have extremely high quality standards", Jorge says. "We also work with a world-class logistics firm that's right on our doorstep. And we go the extra mile to make sure that our customers are 100% happy".
The real deal
Standing out in the crowded consumer electronics and computer accessories space is very challenging. When bad actors counterfeit products, they can erode the qualities that set brands apart.
"Very often, the customer doesn't know exactly who they're buying from. So, if they have a bad experience, they'll place the blame on us and we'll start getting identified with that bad product".
"Very often, the customer doesn't know exactly who they're buying from. So, if they have a bad experience, they'll place the blame on us and we'll start getting identified with that bad product".
''Customer satisfaction is up. Sales are up. And we can now refocus on ensuring that our products meet our high standards every time."Jorge Hernández JimenezGeneral Manager, OcioDual
Making it official with Amazon Brand Registry
Jorge started selling OcioDual's products on a number of websites. But Amazon quickly emerged as the most promising channel, and not just because of sales performance. Jorge was also attracted by the suite of brand protection tools that Amazon offers.
"Amazon makes sure that your brand is protected. You can simply list your products, and Amazon takes care of the rest".
"Amazon makes sure that your brand is protected. You can simply list your products, and Amazon takes care of the rest".
"Transparency has helped increase revenue by 30%. And, best of all, we don't have any infringement attempts on any of the products that we've enrolled.''
Jorge started by registering OcioDual as a trademark. This allowed him to sign up for Amazon Brand Registry, start using protection tools such as Report a Violation, and sign up for other brand-building programmes such as A+ Content and Sponsored Products.
Jorge's experiences with Amazon Brand Registry spurred him to take the next step and sign up for Amazon Transparency.
Jorge's experiences with Amazon Brand Registry spurred him to take the next step and sign up for Amazon Transparency.
Taking best practices on board
When Jorge learned about the Transparency programme from another seller's listing, he was impressed. "It seemed like a good, straightforward tool", he recalls.
Implementing Transparency had an immediate positive impact for OcioDual.
''Customer satisfaction is up'', says Jorge, ''Sales are up. And we can now refocus on ensuring that our products meet our high standards every time, which is what we want. Our mission is to give our customers exceptional quality".
But what sealed the deal was the fact that Transparency is proactive and preventative, rather than something you can only deploy after a product has been counterfeited and detected.
"Before, we had to contact the seller ourselves. And if they were bad actors, we'd have to incur legal expenses. With the Transparency programme, that no longer happens. We no longer have to be the ones to worry about going after counterfeiters".
Implementing Transparency had an immediate positive impact for OcioDual.
''Customer satisfaction is up'', says Jorge, ''Sales are up. And we can now refocus on ensuring that our products meet our high standards every time, which is what we want. Our mission is to give our customers exceptional quality".
But what sealed the deal was the fact that Transparency is proactive and preventative, rather than something you can only deploy after a product has been counterfeited and detected.
"Before, we had to contact the seller ourselves. And if they were bad actors, we'd have to incur legal expenses. With the Transparency programme, that no longer happens. We no longer have to be the ones to worry about going after counterfeiters".
"With Transparency, you can concentrate on improving your product and not have to worry about things you shouldn't have to worry about, like others selling counterfeit products and damaging your name. It's 100% peace of mind."
Transparency takes a weight off your shoulders
"Things have been great for us", says Jorge. "Compared to when we didn't have Transparency, we have grown while other businesses have experienced reduced sales. Transparency has helped increase revenue by 30%. And, best of all, we don't have any infringement attempts on any of the products that we've enrolled".
Given these numbers, there's no doubt in Jorge's mind that signing up to Transparency is the way to go.
Given these numbers, there's no doubt in Jorge's mind that signing up to Transparency is the way to go.
HEADQUARTERS
Spain
SECTOR
Consumer electronics
AMAZON LAUNCH
2019
BRAND PROTECTION TOOLS
Amazon Brand Registry
Transparency
Transparency
Get in touch with the Transparency team to learn more.
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