We discovered B2B thanks to Amazon Business
Matteo Albonetti
Founder and owner of Romagna Computer
Modern technology in the midst of historical heritage
Matteo Albonetti saw the opportunity to gain a foothold in the ever-changing online business of selling computer products and founded Romagna Computer in 2018. This small business that follows the main trend of the modern economy is located in the beautiful historic city of Ravenna, in the Romagna region on the Adriatic coast of Italy; this brilliant combination inspired the company's name. Romagna Computer stands out in a highly dynamic sector thanks to its exceptional customer service both before and after purchasing.
We discovered B2B thanks to Amazon Business
The company operates exclusively online, where it sells computers and PC monitors on various channels. Its experience with Amazon Business has been very positive:
We've noticed that when selling on Amazon Business, orders are larger on average in terms of quantity.Matteo AlbonettiFounder and owner of Romagna Computer
Thanks to Amazon Business, the company has discovered the advantages of the B2B segment: "We didn't discover B2B until after we started using Amazon B2C", says Matteo Albonetti.
When the company started selling to the B2B segment, it had very positive experiences with business customers:
When the company started selling to the B2B segment, it had very positive experiences with business customers:
With B2B customers, we receive fewer returns and the quantities for each order are larger.
I recommend Amazon Business tools to all other sellers
The company is particularly attentive to customer needs and has benefited significantly from the tools on Amazon Business, which are designed specifically to optimise offers to B2B customers. These tools provide a better understanding of B2B and B2C customers' needs and help deliver the best possible shopping experience. "Customers who come to Romagna Computer expect to be looked after", says Matteo.
Matteo maintains that the most useful tools for attracting business customers are Manage quotes, Business pricing, Quantity discounts and Product recommendations.
Matteo maintains that the most useful tools for attracting business customers are Manage quotes, Business pricing, Quantity discounts and Product recommendations.
Product recommendations are useful for creating a larger catalogue to attract new B2B customers. This feature has proved extremely useful to us and I recommend it to all other sellers
"Thanks to Fulfilment by Amazon, I've been able to expand my customer base — even reaching the markets of Spain, France and Germany", concludes Matteo. The brand has become known on Amazon "thanks to the various programmes on offer, such as Transparency, the creation of the Brand Store and dedicated sponsored campaigns". Romagna Computer's business on Amazon is constantly growing and now accounts for 70% of its sales 1. This has enabled the company to close the year on a positive note despite the negative trend in the sector.
1 2022 data, Romagna Computer
1 2022 data, Romagna Computer
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