NEW SELLER GUIDE AND NEW SELLER INCENTIVES

Sell more with the New Seller Guide

Sellers who adopt services in the New Seller Guide can take advantage of over €47,250 in New Seller Incentives
€39 (excl. VAT) a month.
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What is the New Seller Guide?

Speed matters — and for Amazon sellers, the first 90 days are especially critical. That's why we invented the New Seller Guide, a set of brand, logistics, pricing and promotional services that are backed by data science and designed to fuel the growth of new sellers.

The New Seller Guide will also empower your growth in Amazon stores across Europe. Activate new European stores with a few clicks using our new European Expansion Accelerator tool.

The guide is simple: Start by signing up for aProfessional selling account.
Professional sellers can:
Set dynamic prices using Automate Pricing
Sign up for Fulfilment by Amazon (FBA), enrol products and send inventory to Amazon
Create Sponsored Products ads
Create Lightning or 7-Day Deals
Create Amazon Vouchers
If you're a brand owner, you can:
Enrol your brand in Amazon Brand Registry
Create and add A+ Content to your product listings
Enrol products in Amazon Vine
Create Sponsored Brands ads
While exploring these services, you can take advantage of over €47,250 in New Seller Incentives.
AMAZON BRAND REGISTRY

Protect and build your brand

Amazon Brand Registry is a programme for brand owners designed to protect their Intellectual Property (IP), manage the accuracy of their listings and grow their business for free.

Additionally, brands enrolled in Brand Registry get access to an exclusive set of brand benefit tools and programmes that help improve their brand's discoverability and sales on Amazon.
New selling partners on a Professional plan who enrol a brand in the Brand Registry get 10% back on the first €45,000 of branded products they sell, followed by a 5% back for the first year until they reach €900,000.
A+ CONTENT

Increase sales with better listings

After enrolling your brand in Amazon Brand Registry, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. Use A+ Content to add videos, enhanced images and product-comparison charts that inform and inspire customers. You can also run A/B tests on your content to find out which titles, images and product descriptions drive the most sales.
Basic A+ Content can encourage repeat purchases and help increase sales by up to 8%2
2 Internal Amazon data
VINE

Boost engagement with product reviews

Generate buzz and receive reviews for a brand you enrolled in Amazon Brand Registry by using Amazon Vine, a programme that helps generate high-quality customer reviews from Amazon-trusted reviewers. It's as simple as enrolling a product in Vine and providing free units to reviewers, who can help to inform and inspire customers.
FULFILMENT BY AMAZON

Fulfilling for you with a Prime experience

With FBA, you'll start your Amazon journey with a boost.

FBA is our storage, shipping and customer service programme that lets you benefit from Amazon's unparalleled fulfilment expertise. Simply send your products to our Fulfilment Centres (FCs) across the UK and Europe and we can handle the rest with a one-day delivery promise providing a Prime Experience for your customers from order delivery to after-sales assistance.
On average, our Selling Partners see a sales uplift of 35%* when moving their products to FBA, as a result of faster delivery.
New selling partners who sign up for Fulfilment by Amazon (FBA), enrol a product and send their inventory to Amazon get a €90 credit towards shipping fees into the Amazon Fulfilment Network, plus free storage and customer returns with automatic enrolment in the FBA New Selection Programme. They can also get a €180 credit towards fulfilment costs when they use Amazon Global Logistics, as well as an exemption from the monthly storage utilisation surcharge for the first year after the FBA inventory is received and an exemption from low-inventory cost coverage fee (Pan-EU Programme) for the first year after Pan-EU is activated.
* Figure based on an analysis done in 2019 and 2020 (excluding COVID-19 impact). It is provided as a general reference point and it's not related to any specific ASIN or product category. Actual results may vary based on a wide range of factors. Amazon does not guarantee any particular outcome for your business by using FBA.
AUTOMATE PRICING

Adjust pricing quickly and automatically

Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings that you want to enrol, set price limits and let Amazon help you keep your prices sharp 24 hours a day, 7 days a week, while you focus on other aspects of your business.
Being selected as the Featured Offer can boost sales by up to 50%.4
4 Internal Amazon data, WW, 2021.
ADVERTISING

Drive discovery for your products and brand

Help customers find your business by creating Sponsored Products and Sponsored Brands ads that appear in multiple placements in the Amazon store. Create campaigns easily and only pay when customers actually click on your ads. You can track your ad performance using metrics like impressions, clicks and sales.

Want to promote products another way? Try creating Lightning or 7-Day Deals in the Amazon store, or consider Amazon Vouchers.
Products saw an average weekly +30% increase in glance views and +50% lift in units ordered within the first year after launching a Sponsored Products campaign.5
New selling partners on an eligible Professional plan can get a €45 credit to create Sponsored Products ads for up to 90 days after their first purchasable product is listed, plus a €45 credit for Amazon Vouchers to give customers promotional offers.
5 Internal Amazon data
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New Seller Incentives
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Get started with over €47,250 in incentives

Get up to 10% back on sales of branded products

At Amazon, we invest in new brands. Register your brand in the Amazon Brand Registry to enjoy the following benefits:
10% back on the first €45,000 of branded products you sell, followed by 5% back for the first year until you reach €900,000
€180 credit for Amazon Vine

Advertise, fulfil and grow with ease

You’ve put everything into your business — so let's start your Amazon journey with confidence. All new Professional selling partners can take advantage of the following benefits:
€90 discount for inventory shipping fees into the Amazon Fulfilment Network using the Amazon Partnered Carrier Programme or a €180 credit towards fulfilment costs when you use Amazon Global Logistics
If you use FBA, free storage and customer returns with automatic enrolment in the FBA New Selection Programme
Exemption from the monthly storage utilisation surcharge for the first year after the FBA inventory is received and an exemption from the low-inventory cost coverage fee (Pan-European Programme) for the first year after Pan-EU is activated
€45 credit to create Sponsored Products ads
€45 credit to create Amazon Vouchers
Below is a full list of incentives for new selling partners and information on how to qualify. Incentives for new selling partners are subject to the applicable terms and conditions. Visit Seller Central for more details.
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Over €47,250 in incentives

Amazon selling programme

Your incentive

How to get it

Brand Registry incentives
10% back on the first €45,000 of branded products you sell, followed by 5% back for the first year until you reach €900,000
Register your brand in the Amazon Brand Registry within six months of listing your first purchasable product. The incentive expires 12 months after your eligibility for the programme ends (reaching the maximum limit or the 1-year eligibility period passing). Learn more.
€180 credit
Register your brand in the Amazon Brand Registry within 6 months of listing your first purchasable product, then enrol a product in Vine within 90 days of becoming eligible for brand benefits (or when you enrolled in Brand Registry or when you listed your first purchasable product). If unused, the credit will expire after one year from the date you become eligible for the benefit. Learn more.
FBA incentives
€90 credit towards shipping fees into the Amazon Fulfilment Network
Use the Amazon Partnered Carrier Programme to send eligible products into the Amazon Fulfilment Network within 90 days of listing your first purchasable product. If unused, the credit will expire after one year from the date the FBA inventory is received. Learn more.




€180 credit towards fulfilment costs
Use the Amazon Global Logistics to send eligible products into the Amazon Fulfilment Network within 90 days of listing your first purchasable product. The credit will expire after one year from the date the FBA inventory is received. Learn more.
Other FBA programmes
Free storage, liquidations and customer returns with automatic enrolment in the Fulfilment by Amazon New Selection Programme
Send eligible products to the Amazon Fulfilment Network within 90 days of listing your first purchasable product to take advantage of automatic enrolment in the Fulfilment by Amazon New Selection Programme. Learn more.
Selling partners on a Professional plan who register for the Pan-European Programme for the first time will be exempt from the low-inventory cost coverage fee (Pan-European Programme) for the first year after Pan-EU is activated. Learn more.
Send eligible products to the Amazon Fulfilment Network. The exemption will expire after one year from the date the FBA inventory is received. Learn more.
Advertising incentives
€45 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing your first purchasable product. The credit will appear in Amazon Ads Campaign Manager within two weeks of you becoming eligible for Sponsored Products. The credit will expire 30 days after it has been applied to your account. Learn more.
€45 credit
Create a Voucher for an eligible product within 90 days of listing your first purchasable product. The credit will expires one year after you create your first voucher. Learn more.
Amazon Seller app

Run your online business on the go

The Amazon Seller app allows you to manage online business details remotely by creating listings, tracking sales, fulfilling orders, responding to customers and more, all from your mobile device.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
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Start selling
today

Vendere su Amazon ti consente di raggiungere decine di milioni di clienti, sia che tu venda un prodotto o che ne venda milioni. Il tuo account è impostato per vendere in tutta Europa.
€39 (excl. VAT) a month.
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