PERFECT LAUNCH PLAYBOOK AND NEW BRAND BONUS

Grow your business on Amazon

Start selling now with Perfect Launch and over €45,000 in potential benefits
€39 (excl. VAT) a month.
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What is Perfect Launch?

Speed matters in business. For Amazon selling partners, the first 90 days are especially important for establishing marketing, fulfilment, pricing and other practices to accelerate performance beyond launch. Amazon data scientists define the use of five selling programmes (Brand Registry, A+ Content, Fulfilment by Amazon, Automated Pricing and Advertising) within those first 90 days as the Perfect Launch. Selling partners who take these five steps within this crucial time frame can generate sales more quickly, just as many selling partners have already done.

Ready to join them? The playbook is simple:
Enrol your brand in Brand Registry
Enhance product detail pages with A+ Content
Set up Fulfilment by Amazon
Automate pricing for your offers
Create Sponsored Products campaigns, coupons and/or deals
BRAND REGISTRY

Register your brand to receive the new brand bonus

Brand Registry unlocks a suite of tools designed to help you protect and make your brand stand out, including automated protection and powerful search tools to find and report violations.
More than 500,000 brands are enrolled in Brand Registry1
Eligible new selling partners who enrol in Brand Registry can get a 5% new brand bonus on up to €900,000 in branded sales (up to €45,000 bonus) and free Vine enrolment for one product to kickstart product reviews (worth €180).
A+ CONTENT

Improve the content on your detail page

Use A+ Content to showcase your brand and product features on Amazon detail pages. Delve into features with technical specifications, comparative product information and additional content, including images, videos or product configuration. Then run A/B tests to optimise conversion using our Manage your experiments tool. Over the past year, thousands of selling partners have used both to maximise product listings.
Adding A+ Content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, WW, 2020.
FULFILMENT BY AMAZON

Give customers the Prime experience

With Fulfilment by Amazon, you store your products in our fulfilment centres and we pick, pack and deliver your orders and provide customer support 24 hours a day, 7 days a week in the local languages of Amazon's European stores. Eligible offers fulfilled through Fulfilment by Amazon feature the Prime badge, as Amazon promises to ensure fast deliveries and trusted customer service.
Selling Partners, on average, experienced a 50%* increase in sales when they converted their products to Fulfilment by Amazon in Italy, as a result of faster delivery times appreciated by customers.3
Joining the SFP (Seller Fulfilled Prime) programme also makes products eligible for the Prime badge. Click here to learn more.
The Fulfilment by Amazon New Selection Programme offers free storage, free removals and free returns processing for a limited time on eligible ASINs, once signed up for Fulfilment by Amazon.
3 This figure is based on a per-channel analysis of data from the fourth quarter of 2019 to the fourth quarter of 2020 (excluding the second quarter of 2020, given the impact of the COVID-19 pandemic). It is provided only as a general reference point. It does not reflect data updated in real time and does not specifically affect any ASIN or product group. Actual results may vary based on a wide range of factors, including, but not limited to, seasonality, selling price and the existing fulfilment solution. Amazon does not guarantee any particular outcome for your business by using Fulfilment by Amazon.
AUTOMATED PRICING

Adjust pricing quickly and automatically

Our free Automated Pricing tool can help you adjust your prices quickly and automatically against the competition to increase your chances of becoming the Featured Offer. Choose the listings that you want to enrol, set price limits and let Amazon help you keep your prices sharp 24 hours a day, 7 days a week, while you focus on other aspects of your business.
Being selected as the Featured Offer can boost sales by up to 50%.4
4Amazon internal data, WW, 2021.
ADVERTISING

Showcase your products

Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages, and pay only when customers click on your ads. Run deals or offer coupons to increase conversion.
Selling partners saw an average weekly increase of 40% in product units ordered and 54% in views within the first year after launching a Sponsored Products campaign.5
Eligible new selling partners can get a €45 credit for Amazon coupons to offer sale promotions to customers.
5Amazon internal data, WW, 2019.
VAT calculation service

Enable free automatic billing

The VAT Calculation Service is a free tool that automatically generates your invoices when you receive orders. This service also unlocks extra features that can help you receive large orders from more than 5 million companies that buy on Amazon — including displaying the price of the product without VAT and an "Invoice available automatically" badge on your eligible products. Click here to get started.
Sellers who enable the VAT Calculation Service experience an average increase of 50% in B2B sales4 in the first month after registering.
4 Internal Amazon data
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New Seller Incentives
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We'll help you start selling

Start your journey in a less risky way. To help you achieve the Perfect Launch, we offer incentives to new selling partners, including a 5% bonus on the first €900,000 in branded sales, credits to try Cost-Per-Click (CPC) ads or kickstart your product reviews and more, plus discounts on Prime deliveries, storage, returns and more with Fulfilment by Amazon.

Start selling today with these incentives for new selling partners:
  • Get 5% off your first €900,000 in branded sales
  • Out-of-country selling partners get €180 off fulfilment fees using Amazon Global Logistics
  • Get 120 days of free storage for 100 units, plus 180 days of free removals with Fulfilment by Amazon
  • Get €40 credit for cost-per-click Sponsored Ads — the deals are up to you
  • Enrol one product in Vine for free to get up to 30 trusted reviews (worth €180)
Below is a full list of incentives for new selling partners and information on how to qualify. Terms and conditions apply. Visit Seller Central to learn more.
illustration of a data scientist optimising seller growth opportunities on a large touch screen

Over €45,000 in potential benefits

Amazon selling programme

Your incentive

How to get it

Brand Registry benefits
5% new brand bonus for your first €900,000 in branded sales
Complete Amazon Brand Registry and be identified as a brand owner within six months of listing your first purchasable ASIN. Learn more.
€180 credit
Complete enrolment in Amazon Brand Registry and be identified as a brand owner within six months of listing your first purchasable ASIN and register a product with Vine within 90 days of being identified as the brand owner.
Fulfilment by Amazon benefits
120 days of free storage on 100 standard-size units (or 50 oversized units)

Clothing/shoes: 120 days of free storage on 100 units
Send inventory to an Amazon fulfilment centre within 90 days of listing your first purchasable ASIN for automatic enrolment in FBA New Selection.





€90 discount on inbound shipping costs
Send inventory to an Amazon fulfilment centre within 90 days of listing your first purchasable ASIN for automatic enrolment in FBA New Selection.
€180 discount on fulfilment fees
Send inventory to an Amazon fulfilment centre within 90 days of listing your first purchasable ASIN for automatic enrolment in FBA New Selection.
Advertising benefits
Advertising benefits
€45 credit
Launch a Sponsored Products campaign with no end date within 90 days of listing your first purchasable ASIN to get €45 credit.
€45 credit
Create a coupon within 90 days of listing your first ASIN.
Amazon Seller app

Run your online business on the go

The Amazon Seller app allows you to manage online business details remotely by creating listings, tracking sales, fulfilling orders, responding to customers and more, all from your mobile device.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
man on his phone using the Amazon Seller app
Only have a few items to sell?
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