The New Seller Guide is a set of services aimed at helping emerging sellers expand their businesses in Amazon stores across Europe. These services include brand development, logistics, pricing and promotional strategies.

The New Seller Guide includes the following services: Brand Registry, A+ Content, Vine, Fulfilment by Amazon, Automated Pricing and Advertising.

Yes, the New Seller Guide is beneficial for both new and existing Amazon sellers.

Existing sellers have the option to sign up for a Professional selling account and to access various services to enhance their visibility and protect their brand.

Amazon promotes new sellers by offering various services that can help them increase sales, optimise their listings, enhance engagement, find fulfilment solutions, automate processes and more.

Sellers who adopt services included in the New Seller Guide can take advantage of over €47,250 in New Seller Incentives.

The Perfect Launch is the previous version of the New Sellers Guide. It provides valuable services and benefits to new sellers as they navigate their introduction to the Amazon e-commerce experience.

Amazon provides incentives for new sellers to launch their e-commerce business. By enrolling your brand in Amazon Brand Registry, you can receive up to 10% back on your branded sales up to €45,000 and then 5% back throughout the first year until you reach €900,000 in sales.

You can also benefit from credit for advertising and fulfilment. You can see the detailed list of New Seller Incentives here.

The New Seller Incentives are divided into Brand Registry benefits, Fulfilment by Amazon (FBA) benefits and Advertising benefits, which are exclusively available to professional sellers and determined based on when your first buyable ASIN was listed. Amazon reserves to right to determine benefit eligibility, and the incentives are subject to the applicable Terms and Conditions.

Each selling programme offers unique methods for accessing these benefits:

- Brand owner benefits: New sellers who complete Brand Registry within six months of the first offer being listed and are identified as the first brand owners with Amazon Brand Registry will qualify for the benefits.

- Fulfilment by Amazon (FBA) benefits: New sellers who create and send their first Fulfilment by Amazon (FBA) shipment to an Amazon fulfilment centre within 90 days of their offer being listed qualify for the benefits.

- Advertising benefits: New sellers who use Sponsored Products and Amazon vouchers within 90 days of their offer being listed qualify for the benefits.

The incentive benefits will be reflected as credits, which you can review on the New Seller Incentives dashboard. The benefit disbursement timing will vary according to the programme. You can find detailed information for each here.

No, there are no additional costs associated with accessing the New Seller Guide services aside from signing up for a Professional selling account.

To register for Amazon's New Seller Guide services, you should start by signing up for a Professional selling account. This grants you access to features such as setting dynamic prices with Automate Pricing, enrolling products for Fulfilment by Amazon (FBA), creating ads through Sponsored Products and participating in 7-day deals and vouchers.

Additionally, you can protect your brand by registering with Amazon Brand Registry, which provides benefits such as A+ Content, enrolment of products in Amazon Vine and the ability to create Sponsored Ads.

The services provided by Amazon's New Seller Guide play a vital role in boosting sales in various ways. For example, A+ Content can encourage customers to make repeat purchases. Additionally, brands using Amazon Vine can create excitement and receive high-quality customer reviews, which helps build trust among potential buyers.

Moreover, services like Fulfilment by Amazon (FBA) help our selling partners speed up order fulfilment and deliver products promptly to customers. Sponsored Products can increase product visibility and provide access to useful performance metrics. In addition, Automated Pricing allows sellers to quickly adjust prices in response to competitor activity, increasing their chances of securing the Featured Offer position.