Sell more with the New Seller Guide
Sellers who adopt the services in the New Seller Guide can take advantage of over €47,250 in New Seller Incentives
Fino al 10% di rimborso sulle vendite del tuo marchio, fino a raggiungere un valore bonus di 45.000 €
€39 (excl. VAT) a month.
What is the New Seller Guide?
Speed matters — and for Amazon sellers, the first 90 days are especially critical. That's why we invented the New Seller Guide, a set of brand, logistics, pricing and promotional services that are backed by data science and designed to fuel the growth of new sellers.
The New Seller Guide will also empower your growth in Amazon stores across Europe. Activate new European stores with a few clicks using our new European Expansion Accelerator tool.
The guide is simple: Start by signing up for aProfessional selling account.
The New Seller Guide will also empower your growth in Amazon stores across Europe. Activate new European stores with a few clicks using our new European Expansion Accelerator tool.
The guide is simple: Start by signing up for aProfessional selling account.
Professional sellers can:
Set dynamic prices using Automated Pricing
Create Sponsored Products ads
Sign up for Fulfilment by Amazon (FBA), enrol products and send inventory to Amazon
Create Lightning or 7-Day Deals
Create Amazon Vouchers
If you're a brand owner, you can:
Enrol your brand in Amazon Brand Registry
Enrol products in Amazon Vine
Create Sponsored Brands ads
Create and add A+ Content to your product listings
While exploring these services, you can take advantage of over €47,250 in New Seller Incentives.
Amazon Brand Registry
Protect and build your brand
Amazon Brand Registry is a programme for brand owners designed to protect their Intellectual Property (IP), manage the accuracy of their listings and grow their business for free.
Additionally, brands enrolled in Brand Registry get access to an exclusive set of brand benefit tools and programmes that help improve their brand's discoverability and sales on Amazon.
Additionally, brands enrolled in Brand Registry get access to an exclusive set of brand benefit tools and programmes that help improve their brand's discoverability and sales on Amazon.
10% back on the first €45,000 of branded products they sell, followed by 5% back for the first year until they reach €900,000.
A+ Content
Increase sales with better listings
After enrolling your brand in Amazon Brand Registry, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. Use A+ Content to add videos, enhanced images and product-comparison charts that inform and inspire customers. You can also run A/B tests on your content to find out which titles, images and product descriptions drive the most sales.
Basic A+ Content can encourage repeat purchases and help increase sales by up to 8%2
2 Internal Amazon data
Modelli 3D e realtà aumentata
Crea un’esperienza di shopping immersiva
Fai vivere ai clienti un’esperienza di shopping immersiva aggiungendo modelli 3D alla tua pagina prodotto. Mostra loro il prodotto da tutte le angolazioni in 3D, o consenti di visualizzarlo nella loro stanza con l’opzione “vedi nella tua stanza”. Puoi anche permettere ai clienti di vedere indossati scarpe o occhiali in tempo reale grazie al “Virtual Try-on”.
Modelli 3D Info
aumenta il tuo tasso di conversione
In medial, i clienti che vedono una pagina prodotto dotatata di modello 3D o che lo provano virtualmente sono più propensi ad acquistarlo.3
3Dati interni Amazon, 2022
Vine
Boost engagement with product reviews
Generate buzz and increase sales for a brand you enrolled in Amazon Brand Registry by using Amazon Vine, a programme that helps generate high-quality customer reviews from Amazon-trusted reviewers. It's as simple as enrolling a product in Vine and providing free units to reviewers, who can help to inform and inspire customers.
On average, brands have found Amazon Vine helped grow initial product sales up to 30%.3
3 Amazon has conducted studies to measure the current performance for products that have Vine reviews. The results of these studies found that, on average, there is a 30% sales lift from Vine reviews. The study of Vine is based on 2019 to 2020 Amazon.com internal research and is not a guarantee of future sales.
Automated Pricing
Adjust pricing quickly and automatically
Our free Automated Pricing tool can help you adjust your prices quickly and automatically against your competition to improve your chance of becoming the Featured Offer. Choose the listings that you want to enrol, set price limits and let Amazon help you keep your prices sharp 24 hours a day, 7 days a week, while you focus on other aspects of your business.
Being selected as the Featured Offer can boost sales by up to 50%.4
4 Internal Amazon data, WW, 2021.
Fulfilment by Amazon
Fulfilling for you with a Prime experience
FBA is our storage, shipping and customer service programme that lets you benefit from Amazon's unparalleled fulfilment expertise. Simply send your products to our Fulfilment Centres (FCs) across the UK and Europe and we can handle the rest with a one-day delivery promise providing a Prime Experience for your customers from order delivery to after-sales assistance.
On average, our Selling Partners see a sales uplift of 35%* when moving their products to FBA, as a result of faster delivery.
£80 credit for inventory shipping fees into the Amazon fulfilment network using the Amazon Partnered Carrier programme or £160 credit towards fulfilment costs when you use Amazon Global Logistics
Exemption for storage utilisation surcharge for 1 year after FBA inventory received date and low inventory cost coverage fee (PANEU) for the first year after the first Pan-EU active date
If you use FBA, free storage and customer return for eligible ASINs with auto-enrolment in the FBA New Selection programme
* Figure based on an analysis done in 2019 and 2020 (excluding COVID-19 impact). It is provided as a general reference point and it's not related to any specific ASIN or product category. Actual results may vary based on a wide range of factors. Amazon does not guarantee any particular outcome for your business by using FBA.
Advertising
Drive discovery for your products and brand
Help customers find your business by creating Sponsored Products and Sponsored Brands ads that appear in multiple placements in the Amazon store. Create campaigns easily and only pay when customers actually click on your ads. You can track your ad performance using metrics like impressions, clicks and sales.
Want to promote products another way? Try creating Lightning or 7-Day Deals in the Amazon store, or consider Amazon Vouchers.
Want to promote products another way? Try creating Lightning or 7-Day Deals in the Amazon store, or consider Amazon Vouchers.
Products saw an average weekly +30% increase in glance views and +50% lift in units ordered within the first year after launching a Sponsored Products campaign.5
€45 credit for Sponsored Products ads
€45 credit for Amazon Vouchers
5 Internal Amazon data
Get started with over €47,250 in incentives
Get up to 10% back on sales of branded products
At Amazon, we invest in new brands. Register your brand in the Amazon Brand Registry to enjoy the following benefits:
10% back on the first €45,000 of branded products you sell, followed by 5% back for the first year until you reach €900,000
€180 credit for Amazon Vine
Advertise, fulfil and grow with ease
You’ve put everything into your business — so let's start your Amazon journey with confidence. All new Professional selling partners can take advantage of the following benefits:
€90discount on Amazon Fulfilment Network shipping fees using the Amazon Partnered Carrier Programme or €180 credit towards fulfilment costs when using Amazon Global Logistics
If you use FBA, free storage and customer returns with automatic enrolment in the FBA New Selection Programme
Exemption from the monthly storage utilisation surcharge for the first year after the FBA inventory is received and an exemption from the low-inventory cost coverage fee (Pan-European Programme) for the first year after Pan-EU is activated
€45 credit to create Sponsored Products ads
€45 credit to create Amazon Vouchers
Over €47,250 in incentives
Amazon selling programme
Your incentive
How to get it
FBA incentives
€90 credit towards shipping fees into the Amazon Fulfilment Network
Use the Amazon Partnered Carrier Programme to send eligible products into the Amazon Fulfilment Network within 90 days of listing your first purchasable product. If unused, the credit will expire after one year from the date the FBA inventory is received. Learn more.
€180 credit towards fulfilment costs
Use the Amazon Partnered Carrier Programme to send eligible products into the Amazon Fulfilment Network within 90 days of listing your first purchasable product. If unused, the credit will expire after one year from the date the FBA inventory is received. Learn more.
Other FBA programmes
Free storage, liquidations and customer returns with automatic enrolment in the Fulfilment by Amazon New Selection Programme
Send eligible products to the Amazon Fulfilment Network within 90 days of listing your first purchasable product to take advantage of automatic enrolment in the Fulfilment by Amazon New Selection Programme. Learn more.
Exemption from the low-inventory cost coverage fee (Pan-European Programme)
Selling partners on a Professional plan who register for the Pan-European Programme for the first time will be exempt from the low-inventory cost coverage fee (Pan-European Programme) for the first year after Pan-EU is activated. Learn more.
Exemption from the monthly storage utilisation surcharge
Send eligible products to the Amazon Fulfilment Network. The exemption will expire after one year from the date the FBA inventory is received. Learn more.
Advertising incentives
€45 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing your first purchasable product. The credit will appear in Amazon Ads Campaign Manager within two weeks of you becoming eligible for Sponsored Products. The credit will expire 30 days after it has been applied to your account. Learn more.
€45 credit
Create a Voucher for an eligible product within 90 days of listing your first purchasable product. The credit will expires one year after you create your first voucher. Learn more.
Inizia a vendere
oggi stesso
Vendere su Amazon ti consente di raggiungere decine di milioni di clienti, sia che tu venda un prodotto o che ne venda milioni.
39 € (escl. IVA) al mese.
Only have a few items to sell?
On this site, we use cookies and similar tools (collectively, "cookies") in order to provide and improve our services and to show ads. To learn more about how Amazon uses cookies, please read Amazon's Cookie Policy.
