When Express Pet Supplies was created, founder John Mason and e-commerce manager Daniel Scott were ready to face a tough challenge.
Pet owners are highly attentive customers and tend to ask vets for information, rather than searching the Internet.
Surveys indicate that, when it comes to food for their four-legged friends, people attach the same importance on the quality of the ingredients as they do to their own food, if not more.
This is why John and Daniel decided that quality would be Express Pet Supplies' hallmark.
"We want to provide healthy, nutritious and natural foods", Daniel said. "Customers know that our products contain great quality ingredients."